There is a high correlation between online video ads watchers and an increase in web site traffic. Online video watchers are more likely to act after watching web video ads. This is according to an online survey conducted by Google and AOL, as part of larger effort to get marketers to move their ad budgets from other mediums such as television to online video advertising.
- 78% of respondents said that online video ads provide as much or more of an opportunity to learn about an advertiser than television.
- 64% of respondents indicated they have taken action after seeing an online video.
- 44% went to a company's Web site after watching an online video ad.
http://internetvideoadstore.com/
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